asymmetric-services

{
  "type": "asymmetric-services",
  "num_fr": "II.",
  "num_en": "II.",
  "kicker_fr": "La méthode",
  "kicker_en": "The method",
  "meta_fr": "4 services · in-house",
  "meta_en": "4 services · in-house",
  "h2_fr": "On fait la couche <i class=\"acc\">sans prestige</i>. Exprès.",
  "h2_en": "We do the <i class=\"acc\">unglamorous</i> layer. On purpose.",
  "intro_fr": "Acquisition, contenu, CRM, analytics. Quatre métiers, une équipe qui livre. Pas d&rsquo;agence relai, pas de slide de comité : <strong>du code, du process, du résultat mesuré</strong>.",
  "intro_en": "Acquisition, content, CRM, analytics. Four crafts, one team that ships. No relay agency, no committee slide: <strong>code, process, measured results</strong>.",
  "background": "paper",
  "items": [
    {
      "num": "01",
      "label_fr": "Acquisition",
      "label_en": "Acquisition",
      "body_fr": "Campagnes pilotées par les signaux CRM, budget réalloué chaque semaine, zéro budget de vanité.",
      "body_en": "Campaigns driven by CRM signals, budget reallocated weekly, zero vanity spend."
    },
    {
      "num": "02",
      "label_fr": "Contenu",
      "label_en": "Content",
      "body_fr": "Production éditoriale outillée IA, relue par un humain, alignée sur la voix de la marque.",
      "body_en": "AI-assisted editorial production, human-reviewed, aligned with the brand voice."
    },
    {
      "num": "03",
      "label_fr": "CRM & sales ops",
      "label_en": "CRM & sales ops",
      "body_fr": "Scoring, relances et handoffs câblés dans le pipeline, mesurés chaque vendredi.",
      "body_en": "Scoring, follow-ups and handoffs wired into the pipeline, measured every Friday."
    },
    {
      "num": "04",
      "label_fr": "Analytics",
      "label_en": "Analytics",
      "body_fr": "Mesure unifiée : chaque action reliée au pipeline généré, exportable en comité.",
      "body_en": "Unified measurement: every action tied to generated pipeline, board-ready export."
    }
  ]
}