editorial-split-grid

{
  "type": "editorial-split-grid",
  "left": {
    "slot": "left",
    "kicker_fr": "§ Blog · notes longues",
    "kicker_en": "§ Blog · long notes",
    "h2_fr": "Une <i>note</i> à la fois.",
    "h2_en": "One <i>note</i> at a time.",
    "lede_fr": "Pas de calendrier éditorial. On publie quand on a vraiment quelque chose à dire.",
    "lede_en": "No editorial calendar. We publish when there is something worth saying.",
    "cards": [
      {
        "kicker": "NOTE 01",
        "title_fr": "Pourquoi les agents IA échouent en PME",
        "title_en": "Why AI agents fail in SMBs",
        "lead_fr": "La dette de process précède la dette technique.",
        "lead_en": "Process debt comes before technical debt.",
        "href": "/ressources/blog/essai-pillar-ia-pme-2026"
      },
      {
        "kicker": "NOTE 02",
        "title_fr": "Le CRM comme mémoire opérationnelle",
        "title_en": "CRM as operational memory",
        "lead_fr": "Une stack utile commence par une mémoire propre.",
        "lead_en": "A useful stack starts with clean memory.",
        "href": "/ressources/blog/cabler-son-crm-en-10-jours"
      },
      {
        "kicker": "NOTE 03",
        "title_fr": "Agent IA ou automatisation classique",
        "title_en": "AI agent vs classic automation",
        "lead_fr": "Choisir le bon outil avant d’écrire la moindre règle.",
        "lead_en": "Pick the right tool before writing a single rule.",
        "href": "/ressources/blog/agent-ia-vs-automatisation-classique-2026"
      }
    ],
    "cta": {
      "label_fr": "Tous les articles →",
      "label_en": "All articles →",
      "href": "/ressources/blog",
      "variant": "ghost"
    }
  },
  "right": {
    "slot": "right",
    "kicker_fr": "§ Livres blancs · documents PDF",
    "kicker_en": "§ White papers · PDF documents",
    "h2_fr": "Un <i>document</i> par sujet.",
    "h2_en": "One <i>document</i> per topic.",
    "lede_fr": "Téléchargeable sans formulaire. Cité par nos clients en comité de direction.",
    "lede_en": "Downloadable without a form. Used by clients in leadership committees.",
    "cards": [
      {
        "kicker": "PDF 01",
        "title_fr": "Audit IA marketing",
        "title_en": "Marketing AI audit",
        "lead_fr": "La grille terrain pour prioriser sans théâtre.",
        "lead_en": "The field grid for prioritizing without theatrics.",
        "href": "/ressources/livres-blancs/ia-pme-b2b-2026"
      },
      {
        "kicker": "PDF 02",
        "title_fr": "Agents IA et gouvernance",
        "title_en": "AI agents and governance",
        "lead_fr": "Droits, données, supervision, reprise humaine.",
        "lead_en": "Rights, data, supervision, human handoff.",
        "href": "/ressources/livres-blancs/ai-act-readiness"
      },
      {
        "kicker": "PDF 03",
        "title_fr": "Stack revenue IA",
        "title_en": "AI revenue stack",
        "lead_fr": "Relier site, CRM, contenu et pilotage.",
        "lead_en": "Connect website, CRM, content, and dashboards.",
        "href": "/ressources/livres-blancs"
      }
    ],
    "cta": {
      "label_fr": "Tous les livres blancs →",
      "label_en": "All white papers →",
      "href": "/ressources/livres-blancs",
      "variant": "ghost"
    }
  }
}