Marketing &
Sales Agent
An AI teammate that qualifies, follows up and prepares. Wired into your CRM and calendar, it sets the stage. Your salespeople only open the right leads.
The time lost before the sale
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The lead who waits too long
A lead fills out a form at 10pm. Nobody answers before noon the next day, sometimes the day after. By then they've already opened two competitor tabs. Response speed often decides the deal, and a human can't be everywhere.
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The generic follow-up
For lack of time, follow-ups are copy-pasted: the same message for everyone, no trace of the last conversation. The prospect smells the mail merge and stops opening. The follow-up meant to warm up cools down.
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The poorly prepped meeting
The salesperson walks into the meeting with no context: rediscovering the sector, past exchanges, stakes. The first ten minutes are wasted reconstructing what was already written somewhere. The AI could brief them upfront.
While you sell, it prepares.
The agent does not sleep. Here is what it does in a typical day, without a human having to launch it.
- Night
Lead caught at 10pm
The night form is enriched, scored and summarised before the team wakes up.
Shipped - Morning
Follow-up drafted
A follow-up grounded in the last real exchange awaits the salesperson's sign-off.
In progress - Midday
Pre-meeting brief
Sector, history, stakes and angles dropped before each afternoon meeting.
In progress - Evening
CRM kept current
Notes, statuses and next actions logged in the CRM, with no manual entry.
Upcoming
The agent's
moves
Instant lead reading
+ CRM
Personalised messages to validate
+ email infra
Brief before each meeting
+ Calendar
Built-in human validation
+ LangGraph
The agent prepares,
the human decides.
The agent never closes a deal in your place. It makes the invisible work that eats your salespeople disappear: enriching, scoring, drafting, briefing. When a human takes over, the ground is already prepared and the context already written. The client relationship stays carried by a human voice, never by a bot left on autopilot.
- First contact in under two minutes, any hour
- No follow-up sent without human validation
- Meeting brief dropped before every call
In two weeks, a daily-used agent reshaped our pipeline. Salespeople no longer sort, they sell.
Your sales force, today.
Four sales maturity stages. Spot yours, we target the first move to delegate to the agent.
- 01
All by hand
Every lead is handled by a human, when they have time. At night and on weekends, nobody answers.
Manual - 02You are here
Copy-pasted follow-ups
A tool sends sequences, but the same for everyone. The prospect smells the mail merge and disengages.
Generic - 03
Scattered data
The CRM exists but is never current. The salesperson rebuilds the context before each call.
Fragmented - 04
Agent as teammate
Qualification, follow-ups and briefs run continuously. The salesperson only sees good leads, already prepared.
Augmented
Not a promise of full autonomy. An average measured on the sales teams we have equipped with an agent, the human always in control.
- < 2 min first-contact delay
- ×3,5 follow-ups per salesperson
- 4,4× ROI measured at 12 months
Tools
deployed
| Category | Tool | Role |
|---|---|---|
| Reasoning model | Claude Sonnet 4.6 | Agent core: qualification, follow-up decisions, meeting briefs. |
| Creative model | Claude Opus 4.8 | Personalised follow-up messages and nuanced sales summaries. |
| Volume model | Claude Haiku 4.5 | Instant lead enrichment and continuous inbound sorting. |
| Connected CRM | HubSpot · Pipedrive · Salesforce | The agent reads and writes in your CRM, no migration, no new tool. |
| Calendar & email | Google Calendar · Email infra | Meeting preparation and follow-up sending at the right moment. |
| Durable workflow | LangGraph | Durable agent loop with human validation checkpoints and failure recovery. |
Qualified leads.
Human in control.
45 minutes. We look at your current sales flow, price the moves to hand to an agent. If we have nothing to offer, we say so.