AI Online
Advertising
Your media budgets arbitrated by data, not by habit. Creatives tested continuously, ROAS tracked to the euro. The ads that pay, not the ones that reassure.
On gut feel, or on numbers
You spend, you hope
- Budget is split once a quarter, then nobody touches it
- The same three visuals have run for six months, clicks collapse
- Real return per channel lives in three dashboards and a dead spreadsheet
- Every media decision is a bet, never a calculation
You measure, you reallocate
- Budget shifts continuously toward campaigns that truly convert
- Twelve creative variations tested per week, the worn-out retired without debate
- A single ROAS view, down to real conversion, not the click
- Every euro arbitrated within the bounds you set
Where the money leaks
-
The budget going up in smoke
The media budget is split once per quarter, on instinct, then forgotten. Underperforming campaigns keep spending while the winners run out of air. Nobody reallocates before the invoice arrives.
-
The wearing-out creatives
Three visuals have been looping for six months. Click-through collapses, acquisition cost climbs, but producing new creatives needs a brief, a designer, two rounds of edits. So the worn-out ones keep running.
-
The untraceable ROAS
How much does each channel really return? The answer lives in three dashboards and a spreadsheet nobody keeps current. Without a consolidated view, every media decision is a bet, not a calculation.
The control
loop
Continuously tested variations
+ ad platforms
Budget reallocation
+ Google Ads
Refined targeting
+ CRM
Consolidated ROAS
+ GA4
The same budget, reworked.
Three media indicators, measured before and after going under control, at constant budget.
Caserne, B2B services.
Acquisition cost cut with no budget rise.
We stopped funding dead campaigns because nobody dared cut them.
Marketing leadership, Caserne
- Budget bounds set by you
- Human validation on every creative
- ROAS down to real conversion
- Ad-account access kept with you
Tools
deployed
| Category | Tool | Role |
|---|---|---|
| Reasoning model | Claude Sonnet 4.6 | Budget arbitration, performance reading, per-channel allocation decisions. |
| Creative model | Claude Opus 4.8 | Creative concepts, ad hooks and message variations per audience. |
| Volume model | Claude Haiku 4.5 | Mass variant generation, format adaptation, labelling. |
| Connected platforms | Google Ads · Meta · LinkedIn | Native connectors to ad platforms, control of campaigns in place. |
| Measurement | GA4 · Connecteurs CRM | ROAS consolidation down to real conversion, not the click. |
| Durable workflow | LangGraph | Continuous test, measure, reallocate loop with budget guardrails. |
Three legitimate doubts.
Q.01 Will the AI spend my budget without control?
No. You set bounds per campaign and per channel. The system reallocates within those bounds, never beyond. Any rise above a threshold goes through human validation.
Q.02 Do we need to change platform or ad account?
No. We plug into your existing Google Ads, Meta and LinkedIn accounts. No transfer of ownership: access stays with you, we operate on top.
Q.03 How fast does ROAS move?
The first reallocations act within days. The creative and targeting effect is measured over 6 to 9 weeks, the time the system needs to learn what truly converts for you.
Budget arbitrated.
ROAS tracked.
45 minutes. We look at your current campaigns, price what data-driven control would change. If we have nothing to offer, we say so.