AI Sales
Funnel
A funnel where you finally see where it leaks. Landing, qualification, nurture, closing: every step scored, measured, optimised. Selling becomes legible.
Three invisible leaks
-
The blind funnel
Leads come in, contracts come out, but in between it's a black box. Impossible to tell whether the loss happens at qualification, nurturing or closing. You optimise at random, on hunches.
-
The abandoned lukewarm lead
A not-quite-ready lead lands in an inbox and never comes back out. Nobody has time to follow up ten times. Yet half a pipeline's value sleeps in these leads left to cool.
-
The salesperson qualifying by hand
The salesperson spends the first minutes figuring out who's in front of them: budget, timing, scope. This repetitive work could be done before the call. Instead of selling, they sort.
Four stages, one leak to find
- Landing
The lead lands on a page tuned to their intent. We immediately measure whether they move forward or drop, and why.
- Qualification
Budget, timing, scope are scored before the call. The salesperson gets a ready summary and only opens leads worth their time.
- Nurture
The lukewarm lead is no longer abandoned. Behaviour-adaptive follow-ups bring them back when ready, with no human effort.
- Closing
The move to a meeting is instrumented. We see the conversion rate per stage and know exactly where to focus sales effort.
An instrumented funnel,
from click to contract.
Step
by step
Per-step pages
+ CRM
Scoring before the call
+ HubSpot
Lukewarm follow-ups
+ email infra
Per-step conversion
+ CRM
Not a projection. An average measured on the funnels we have instrumented, once the leak was identified and fixed.
- +47% lead-to-meeting conversion
- −51% leads lost at nurture
- 4,3× ROI measured at 12 months
Plateau, B2B SaaS.
The leak finally located.
We thought we lost leads at closing. They died at nurture, for lack of follow-up.
Sales leadership, Plateau
Tools
deployed
| Category | Tool | Role |
|---|---|---|
| Reasoning model | Claude Sonnet 4.6 | Contextual scoring, journey reading, per-lead follow-up decisions. |
| Creative model | Claude Opus 4.8 | Per-step landing pages, nurture sequences, personalised follow-up messages. |
| Volume model | Claude Haiku 4.5 | Enrichment, deduplication, labelling and sorting of inbound flow. |
| Connected CRM | HubSpot · Pipedrive · Salesforce | Native CRM connectors, step and status tracking. |
| Conversion | Calendly · Email infra | Smooth meeting booking and follow-up sequence delivery. |
| Durable workflow | LangGraph | Multi-step journey orchestration with recovery and human validation. |
The sales director's questions.
Q.01 Does scoring replace the salesperson's judgment?
No. Scoring prepares the call, it does not make it. The salesperson keeps the decision: they open a lead with budget, timing and scope already clarified, and sell instead of sorting.
Q.02 Do we need to rebuild our whole existing funnel?
No. We instrument the funnel you have, step by step, inside your CRM. We add measurement and follow-ups where value leaks, without breaking what already works.
Q.03 How long until we see where it leaks?
Within the first weeks, per-step measurement reveals the stage that loses the most. The fix and the lukewarm nurture produce their effect over 8 to 12 weeks.
Legible funnel.
Measured conversion.
45 minutes. We look at your current funnel, price the steps where value leaks. If we have nothing to offer, we say so.